ArticleCustomer-driven concept and product developmentCamille Nicita, Christi Walters|January 1, 2000
ArticleIn-home research gives Mirro the ingredients for its Allegro cookware lineJoseph Rydholm|January 1, 2000
ArticleUsing virtual reality-based conjoint to capture the voice of the customerLisa Wood, Dean Hering, Mohan Bala, Todd Romig|May 1, 1998
ArticleCreativity is lurking inside your company: Do you know how to find it?Michelle Taufman|February 1, 1998
ArticleWhy consumers don't understand your concept even though it passed qualitative testing with flying colorsErnest Potischman|December 1, 1997
ArticleUsing metaphors in focus groups can help tap consumer creativityCharlotte Rettinger, Ann Brewer|December 1, 1995
ArticleResearch with travelers helps Samsonite develop a convenient new line of luggageBob Bengen|February 1, 1992
