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Showing:Advertising Effectiveness

Total: 271

ArticleResearch and marketing breathe new life into a mature productQuirk's Staff|April 1, 1991
ArticleData Use: Optimizing the advertising message for Second City Bus ServiceRobert Roy|March 1, 1991
ArticleResearch and a strong marketing campaign keep Copper Mountain's business hotJoseph Rydholm|March 1, 1991
ArticleResearch supports United Way's decision to use paid advertising for the first timeQuirk's Staff|June 1, 1990
ArticleReports assess effectiveness of business publication advertisingQuirk's Staff|March 1, 1990
ArticleAdvertising research plays an integral role in the success of Fallon McElligott adsTim Huberty|March 1, 1990
ArticleFocus groups tell California-based mountain bike maker its ad campaign is a winnerJoseph Rydholm|March 1, 1990
ArticleResearch encourages a comprehensive redesign of Blue Nun packagingJoseph Rydholm|October 1, 1989
ArticleFocus groups shape successful ad campaign for Oasis LaundriesJoseph Rydholm|July 1, 1989
ArticleReports provide data on effectiveness of print advertisingQuirk's Staff|April 1, 1989
ArticleTracking study shows pork ads effectiveQuirk's Staff|April 1, 1988
ArticleThe strategic value of business advertising researchQuirk's Staff|April 1, 1988
ArticleCompany's recognition up 64% following advertising campaignQuirk's Staff|February 1, 1988
ArticleRadio tracking study places spots more effectivelyQuirk's Staff|August 1, 1987
ArticleStroh's Hispanic research 'Is Spoken Here'Quirk's Staff|May 1, 1987