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Showing:Brainstorming/Idea Generation

Total: 42

ArticleUsing play to spark a shift in respondent thinkingErica M. Ruyle|June 10, 2019
ArticleMake sure your brainstorming sessions generate, rather than denigrate, ideasBob Klein|August 1, 2016
ArticlePayPal nets payoff from using innovation games to understand the shopping experienceLiang Zhang|January 1, 2013
ArticleMake a splash! A quick look at the waves of market innovationRalph Blessing|March 1, 2012
ArticleGet hyper-creative with your new product researchJerry Thomas|October 1, 2011
ArticleHow research can connect shopper attitudes and behaviorsChristopher Ratcliff, Andrew Zoota|June 1, 2011
ArticleA process for improving packaging research ROIScott Young|January 1, 2011
ArticleSegmentation, focus groups and in-market testing helped develop the CardLock fraud prevention productChris Slane, Mark Sandler|October 1, 2010
ArticleAdding ‘prosumers’ to your groups can provide a creative boostSteve Richardson|May 1, 2009
ArticleTrade Talk: How the strong retailers are survivingJoseph Rydholm|April 1, 2009
ArticleHow market researchers can aid corporate innovationGregg Fraley|February 1, 2009
ArticleMake sure your product innovations serve consumer interests, not corporate onesBarb Gasper|January 1, 2009
ArticleQualitatively Speaking: Involving your core usersLaura Morris|December 1, 2007
ArticleUsing role play and guided imagery for concept generationMark Shekoyan|December 1, 2007
ArticleWhere will your company’s next great idea come from? From your customers.Mike Waite, Emily Morris|July 1, 2007