Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Brand Share Studies

Total: 43

ArticleIn Case You Missed It... February 2010Quirk's Staff|February 1, 2010
ArticleUsing creative packaging to encourage kid-brand engagementTed Mininni|February 1, 2010
ArticleUnderstanding kid and tween brand affinityWynne Tyree|February 1, 2010
ArticleHow to evoke respondents’ brand-related storiesTom Neveril|December 1, 2009
ArticleYou can learn some interesting things when you force consumers to stop using - or make them use too much of - a productBryan Urbick|December 1, 2009
ArticleTrade Talk: Eisenberg book looks at why we buyJoseph Rydholm|November 1, 2009
ArticleThe ignored importance of brands in the American auto industryLorne McMillan|October 1, 2009
ArticleData Use: The insidious top-box and its effects on measuring line shareBob Gertsley|August 1, 2008
ArticleUsing choice grids to understand your market and the forces that shape itRichard Cohn, John Leggett|October 1, 2005
ArticleA look at corporate and brand images in Eastern Europe, the Caucasus and Central AsiaEdward Hodgman|November 1, 2004
ArticleGetting the right answer from cost-reduction researchRobert Kushner, Randy Brooks, Aileen Beatty|May 1, 2004
ArticleCustomer satisfaction research: a matter of choiceGene Leichter|October 1, 2000
ArticleResearch encourages a comprehensive redesign of Blue Nun packagingJoseph Rydholm|October 1, 1989