Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Product Development Research

Total: 246

Sponsored Videoquantilope Virtual Session: The Killer Advantage: Expanding Dave's Killer Bread Through DIY ResearchThomas Fandrich, Kishan Rana|October 9, 2024
ArticleSeeing through various lenses: The power of diverse perspectives in marketing researchKaren Schofield|September 19, 2024
ArticleHow Philips Accelerated Portfolio Optimization for its Oral Health Care RangeJoyce Bezzina-de Groot, Julia Görnandt|September 17, 2024
ArticleCreating concrete designs: How attribute mapping revolutionizes the product development cycleElspeth Bradley|August 19, 2024
ArticleHow consumer research can improve product launches and marketing campaignsVince Grana|August 12, 2024
ArticleWinners of innovation: Tracking product launches and understanding key marketsEgle Tekutyte, Frida Polyak|June 7, 2024
ArticleProduct development: Leveraging qualitative research to meet customer expectationsKimberly Pate|May 14, 2024
Sponsored Videoquantilope and Melitta Group Virtual Session: Fab-brew-lous Collaboration: Product Innovations from the Melitta GroupJulian Hellgoth, Ann-Katrin Nentwig|May 1, 2024
ArticleHow to conduct an effective concept test: The process, methods and benefitsJosh White|April 3, 2024
ArticleIn Case You Missed It...March/April 2024Quirk's Staff|March 1, 2024
ArticleDiscovering the real story: How virtual IHUTs offer deeper insightsKrystal Rudyk|February 7, 2024
ArticleUX ResearchOps: Five ways to boost research effortsPaul Hagen|February 6, 2024
ArticleUser experience research: The top trends and best practicesAlida Staff|January 19, 2024
ArticleProduct discovery: What it is and best practicesUserTesting Staff|January 16, 2024
ArticleIn Case You Missed It...January/February 2024Quirk's Staff|January 1, 2024