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Showing:Conjoint Analysis/Trade-Off Analysis

Total: 84

ArticleData Use: Evaluating paired comparisons, maximum difference and traditional rankingAlbert Madansky|October 1, 2010
ArticleMarketing research within the financial services sectorDoug Cottings|October 1, 2010
ArticleData Use: A good choice for choice modelingMichael Lieberman|January 1, 2010
ArticleYou can learn some interesting things when you force consumers to stop using - or make them use too much of - a productBryan Urbick|December 1, 2009
ArticleBy the Numbers: How to improve your segmentations with max-diffRajan Sambandam|November 1, 2009
ArticleA look at the buying process modelSharon Paik|June 1, 2009
ArticleFor hotels cutting back on services to trim costs, how far is too far?Lincoln Merrihew|May 1, 2009
ArticleTargeting physicians using online methodologiesAndrea Michaud|June 1, 2005
ArticleBy the Numbers: Practices you can trustLee Smith|July 1, 2004
ArticleData Use: A short history of conjoint analysisBryan Orme|July 1, 2004
ArticleData Use: Using conjoint analysis to shape a political messageMichael Lieberman|May 1, 2004
ArticleAdapting quantitative techniques to qualitative researchAlan Kornheiser|December 1, 2002
ArticleUsing conjoint analysis for Web site developmentLiz Vandenberg, Jonathan Schneider|July 1, 2001
ArticleConjoint analysis in pharmaceutical marketing researchGang Xu, Yilian Yuan|June 1, 2001
ArticleAssessing the monetary value of attribute levels with conjoint analysis: warnings and suggestionsBryan Orme|May 1, 2001