Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Total: 9667

ArticleIn Case You Missed It... March 2011Quirk's Staff|March 1, 2011
ArticleProduct and Service Update March 2011Quirk's Staff|March 1, 2011
ArticleResearch Industry News March 2011Quirk's Staff|March 1, 2011
ArticleData Use: How not to write a survey in the 21st centuryPaul McCullough|March 1, 2011
ArticleCultural insights in clothes: three ways to understand Latino culture through the way Latinas dressMaria Gracia Inglessis|March 1, 2011
ArticleBy the Numbers: For better pharma marketing research, start with the business decision in mindSam Sabrin|March 1, 2011
ArticleThe synergistic effects of product characteristics and promotional mixMichael Latta|March 1, 2011
ArticleHow to submit patient or physician attitudinal survey data to medical journalsJan Redfern, Laura Quinn|March 1, 2011
ArticleAdvertising effectiveness: what it is, what it isn’t and can it be reflected by one number?Adam Cook|March 1, 2011
ArticleBest practices to improve new product concept testingJerry Thomas|March 1, 2011
ArticleHow ads can influence consumer perceptions of brand pricingCharles Young|March 1, 2011
ArticleA case study using the Heineken “Weasel” commercialSandeep Patnaik, Scott Purvis|March 1, 2011
ArticleFocus group: Should a beer bottle have breasts?Dan Quirk|February 25, 2011
ArticleFocus groups are killing Spider-Man!Joseph Rydholm|February 15, 2011
ArticleIs love blind to Valentine’s Day premiums?Emily Goon|February 14, 2011