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Showing:Product Positioning Studies

Total: 95

ArticleSetting research action standards to guide brand hierarchy decisionsKevin Waters|January 1, 2011
ArticleUnderstanding the Latina shopperDavid Morse, Jackie Bird|January 1, 2011
ArticleEye tracking, product placement and Lady Gaga: What Bad Romance can teach us about embedded brandingStefanie Gehrke, Jennifer Knodler|January 1, 2011
ArticleResort community uses hypnosis to get in touch with buyers’ childhood emotionsMatt Schroder|December 1, 2010
ArticlePutting choice modeling to work for new product sales forecastingJerry Thomas|May 1, 2010
ArticleHow Sony BMG used the Web to reach a disappearing audienceEmily Goon|February 1, 2010
ArticleBrazilian hair care firm Beleza Natural thrives by keeping close to its rootsHy Mariampolski, Leticia Moreira Casotti, Maribel Carvalho Suarez|February 1, 2010
ArticleIn Case You Missed It... December 2009Quirk's Staff|December 1, 2009
ArticleIn Case You Missed It... November 2009Quirk's Staff|November 1, 2009
ArticleEvolving customer satisfaction through brand authenticityJeff Hall, David Robbins, Kerry Colligan|October 1, 2009
ArticleA look at the buying process modelSharon Paik|June 1, 2009
ArticleTrade Talk: How the strong retailers are survivingJoseph Rydholm|April 1, 2009
ArticleA framework for understanding ad effectivenessIsabelle Albanese|April 1, 2009
ArticleData Use: The insidious top-box and its effects on measuring line shareBob Gertsley|August 1, 2008
ArticleLaddering, mapping lead the way to better positioningPatrick Quinlan|June 1, 2008