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Showing:Advertising Tracking

Total: 85

ArticleA process and program for improving advertising efficiency and effectivenessHarold Spielman|March 1, 2000
ArticleTrade Talk: Study examines ad likabilityJoseph Rydholm|March 1, 2000
ArticleRealize the potential of your advertising with tracking researchJerry Thomas|March 1, 1997
ArticleSpanish-language advertising boosts loyaltyFelipe Korzenny, Betty Korzenny, Rebecca Abravanel, Adrien Lanusse|January 1, 1996
ArticleResearch uncovers keys to creating good advertising for soccer’s World CupJoseph Rydholm|March 1, 1994
ArticleTrade Talk: The ads were super if the game wasn'tJoseph Rydholm|March 1, 1993
ArticleStudies find more proof that magazine advertising worksQuirk's Staff|March 1, 1993
ArticleResearch supports United Way's decision to use paid advertising for the first timeQuirk's Staff|June 1, 1990
ArticleReports provide data on effectiveness of print advertisingQuirk's Staff|April 1, 1989
ArticleRadio tracking study places spots more effectivelyQuirk's Staff|August 1, 1987