Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Packaging Testing

Total: 94

ArticleAre consumers receptive to innovative packaging structures?Elliot Young|June 1, 1999
ArticleAdvertising and packaging; Your product's voice and faceGene Leichter|March 1, 1999
ArticleCan we really measure creativity?Jonathan Asher|March 1, 1998
ArticleTrade Talk: Packaged facts: book wraps up packaging knowledgeQuirk's Staff|April 1, 1997
ArticleBrawny takes a giant step into researchJack Weber|November 1, 1994
ArticleEuropeans discover T-Scope for packaging researchTony Siciliano|November 1, 1993
ArticlePackaging research guides positioning of 3M's innovative line of wood care productsJoseph Rydholm|October 1, 1991
ArticleStiefel Laboratories hopes updated packaging will attract new users without alienating current consumersJoseph Rydholm|October 1, 1991
ArticleRegaining a footholdJoseph Rydholm|December 1, 1990
ArticleConsumers tell Searle Canada it's time to update sweetener packagingQuirk's Staff|October 1, 1990
ArticleUsing tachistoscope, semantic differential and preference tests in package design assessmentDonald Marich|October 1, 1989
ArticleResearch encourages a comprehensive redesign of Blue Nun packagingJoseph Rydholm|October 1, 1989
ArticleResearch shows risk of package redesignQuirk's Staff|October 1, 1988
ArticleLabel research spices sales of Henri's dressingsQuirk's Staff|October 1, 1988
ArticleInnovative packaging keeps Campbell's at market forefrontQuirk's Staff|October 1, 1987