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Showing:Product Testing Research

Total: 107

ArticleA LifeScan researcher extols the value of active management of the research processLawrence Cesnik|January 1, 2014
ArticleThe power of prediction marketsJulie Wittes Schlack|May 1, 2013
ArticleGet creative: Seven solutions to improve usability studiesPamela Walshe|April 1, 2013
ArticleQualitatively Speaking: Seven things you don’t know about usability testingKay Corry Aubrey|March 1, 2013
ArticleIs it the right time for real-time research?Matt Warta|June 1, 2012
ArticleBut how do you really feel? An approach to measuring consumer emotionsJulie Wittes Schlack, Ed Chao|October 1, 2011
ArticleBest practices to improve new product concept testingJerry Thomas|March 1, 2011
ArticleA process for improving packaging research ROIScott Young|January 1, 2011
ArticleSegmentation, focus groups and in-market testing helped develop the CardLock fraud prevention productChris Slane, Mark Sandler|October 1, 2010
ArticleInnovation research: Stay centered with these three principlesBarbara Rugen|July 1, 2010
ArticlePutting choice modeling to work for new product sales forecastingJerry Thomas|May 1, 2010
ArticleIn Case You Missed It... May 2010Quirk's Staff|May 1, 2010
ArticleHow Sony BMG used the Web to reach a disappearing audienceEmily Goon|February 1, 2010
ArticleBrazilian hair care firm Beleza Natural thrives by keeping close to its rootsHy Mariampolski, Leticia Moreira Casotti, Maribel Carvalho Suarez|February 1, 2010
ArticleIn Case You Missed It... November 2009Quirk's Staff|November 1, 2009