ArticleHow NOT to recruit for a focus group: reconstruction of an actual interviewJim Schwartz|April 1, 1992
ArticleResearch with drug store shoppers shapes advertising for Standard DrugQuirk's Staff|March 1, 1992
ArticleResearch with consumers points the way to personifying Mr. Coffee for a new advertising campaignDavid Morawski, Lacey Zachary|March 1, 1992
ArticleA CATI system lowers Spiegel Inc.'s research costs and gives it a direct link to its customersCheryl Ross|February 1, 1992
