Marketing Research Articles and Video

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Total: 167

ArticleBy the Numbers: How to use marketing research to measure an app's impactJason Jacobson|October 1, 2013
ArticleUsing consumer engagement marketing for insights-gatheringKyle Langley|June 1, 2013
ArticleCustom classifications help brands get granular with social intelligenceJasper Snyder|February 1, 2013
ArticleAll chatter's not good chatter - tips for monitoring negative online mediaV. Kanchana|November 1, 2012
ArticleImprove your research reporting with visual mappingMichael Lieberman|November 1, 2012
ArticleTips for effective community engagementNiels Schillewaert, Tom De Ruyck|April 1, 2012
ArticleUse research to make sure your product's positioning is solid, relevantGeorge Pettinico|March 1, 2012
ArticleCould you be the next 'challenge brand'?Dennis Crowley|January 1, 2012
ArticleConsumers are like Google: Brand-building and the search for meaningCharles Young|December 1, 2011
ArticleGeorge Orwell - branding guru?Jim Signorelli|December 1, 2011
ArticleData Use: Seeing beyond the brand haloJames Rohde|November 1, 2011
ArticleUsing social networks to connect with consumers beyond the customer experience surveyJoe Cardador|August 1, 2011
ArticleData Use: A new approach for profiling brands and analyzing competitive informationTed D'Amico|August 1, 2011
ArticleAn analysis of multichannel marketing campaign performanceMolly Elmore|July 1, 2011
ArticleNot always child's play - getting branded characters to performBryan Urbick|May 1, 2011