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Showing:Ethnographic Research

Total: 201

ArticleHow a 360-degree research approach provides a deeper understanding of the patient experienceJim Hickey|March 1, 2014
ArticleQualitatively Speaking: Mobile, yes; ethnography, not so muchLili Rodriguez|February 1, 2014
ArticleInsights in Action: Ethnography sharpens Gillette razor launch in IndiaJoseph Rydholm|November 19, 2013
ArticleLooking at Disney vs. Universal Studios through the lens of behavioral researchMark Ingwer|November 8, 2013
ArticleAvoid 'surprises' with a comprehensive research planNoel Roos|August 1, 2013
ArticleWhy there's no replacement for face-to-face researchJennifer Karsh|August 1, 2013
ArticleFive tips for more innovative qualFaith James|July 1, 2013
ArticleA bird's-eye view of what mobile can doJerry Thomas|July 1, 2013
ArticleWhy there's no excuse for research that doesn't engageAdam Rossow|June 11, 2013
ArticlePlace vs. space: Three tools for turning shopping into entertainmentGavin Johnston|June 1, 2013
ArticleMore than an activity: How passive 'shopping' is changing the path to purchaseManila Austin|May 1, 2013
ArticleHow a lack of money turned me into an innovative researcherClint Jenkin|April 1, 2013
ArticleCreative ethnography helps small nutrition-bar start-up find its pathJacob Jasperson, Remington Tonar|February 1, 2013
ArticleHow to conduct values research in a qualitative settingRebecca Day, Reyn Kinzey|February 1, 2013
ArticleAnthropologists in marketing research are more than data-gatherersCathleen Waters|February 1, 2013