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ArticleBy The Numbers: Survey respondent goodwill is a cooperative activityDavid Haynes|February 1, 2005
ArticleBy the Numbers: The cool logic of chi-square statistical testsStephen Hellebusch|January 1, 2005
Article20 marketing research data collection-related practices of the last four decadesJim Nelems|November 1, 2004
ArticleBy the Numbers: Common traits of successful loyalty market research programsKaren Ahlgrim|October 1, 2004
ArticleBy the Numbers: Let's test everything for statistical significanceStephen Hellebusch|May 1, 2004
ArticleBy the Numbers: To double-code or single-code verbatim survey responses?Stephen Hellebusch|December 1, 2003
ArticleBy the Numbers: Stop wasting money! Don't use surveys to get answers you may already have in-houseJohn Goodman, David Beinhacker|October 1, 2003