Sponsored content
Data analytics platform
In today’s rapidly changing landscape, businesses that track cultural shifts understand their consumers better, resulting in the ability to deliver exponential growth across innovation, R&D, marketing and business transformation. To put the power of culture in the hands of organizations, we built Q™ – an AI-powered cultural intelligence platform – to arm innovation and consumer insights teams as a pivotal platform in their tool stack.
Quantifying culture begins with a robust set of cultural data. Q™ ingests eight types of data sets including social, patent, startup and articles from 6,000+ global sources in 16 languages – 24/7. The combination of Q™’s proprietary data science, AI and human intelligence leads brands to discover big ideas, refine research and make cultural impact.
Discover
Predictive analytics. Inspire new ideas around existing products and get ahead of the competition by identifying disruptive, emerging trends in your category.
Use cases
- Innovation/R&D
- Identify future opportunities
- Long-term brand planning
Refine
Cultural zeitgeist. Get better results out of research by understanding which questions will resonate with your audience.
Use cases
- Primary research
- Concept/creative testing
- A/B testing
Impact
Global signals. Monitor how a new branding or creative campaign impacts the market – and iterate in real time.
Use cases
- Public relations
- Digital/social content
- KPI measurement
Learn more at the Q™ website and book your free demo to bring AI-powered cultural intelligence to your organization.