Top Marketing Research Articles Related to Benchmark Studies

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Article 5 guidelines for mapping out your dashboard presentation Michelle Pfister | August 1, 2015
Article 10 key activities in measuring and communicating pharma product launch excellence David Hanlon | March 1, 2015
Article Qualitative technique pits opposing groups to create insights Kieron Mathews | December 1, 2011
Article A process for improving packaging research ROI Scott Young | January 1, 2011
Article Organizational performance: Are you using the right metric? Chelsea Hammond | November 1, 2010
Article Cracking the code of social media data analysis Thomas Malkin | August 1, 2010
Article By the Numbers: Survey of researchers reveals concerns about benchmarking Michele Sims, Jennifer Van de Meulebroecke | April 1, 2010
Article Transform your tracking studies: Take them off autopilot to increase their impact and ROI Brett Hagins | October 1, 2009
Article Using interactive technology to improve online questionnaire design Demitry Estrin, Ted Chen | July 1, 2009
Article Customer satisfaction and loyalty require ongoing measurement and analysis Peggy Wyllie | October 1, 2006