Top Marketing Research Articles Related to Corporate Image Studies

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Showing: Corporate Image Studies

Total: 12

Article Q&A with G=mc2 Maddie Swenson | December 13, 2022
Article Tips for ranking corporate social responsibility issues and brand images using stats Michael Lieberman | November 14, 2022
Article Corporate social responsibility and consumer loyalty Mario X. Carrasco | June 15, 2020
Sponsored Article Sponsored Content: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs Peppers & Rogers Group | March 1, 2010
Article Research encourages a comprehensive redesign of Blue Nun packaging Joseph Rydholm | October 1, 1989
Article Why are some research companies great places to work – and others lousy? Simon Chadwick, Lock Collins | August 1, 2012
Article Can corporate America win back consumers' trust? Quirk's Staff | June 1, 2011
Article Strong sense of corporate identity key to marketing success, research says Larry Ackerman | April 1, 2010
Article Satisfying no longer: Part III: Finding customer satisfaction's rightful place Dennis Murphy, Chris Goodwin | October 1, 2009
Article Satisfying no longer: Part II: The consequences of bad satisfaction measurement Dennis Murphy, Chris Goodwin | August 1, 2009
Article Satisfying no longer: Part I: Satisfaction research needs to return to focusing on the customer Dennis Murphy, Chris Goodwin | July 1, 2009
Article Getting to know eco-aware consumers Kent Ragen | August 1, 2008