Top Marketing Research Articles Related to Motivational Research

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Showing: Motivational Research

Total: 17

Article Trade Talk: Diving deep with Dichter Joseph Rydholm | July 1, 2022
Article Queue Bits: Same-day repeat of e-mail offer yields more profits July 1, 2015
Article How men view, choose and use their fragrances Jim Schwartz, Gale Muller | October 1, 1991
Article Writing focus group reports with signifcance Joseph Yeager | December 1, 2002
Article How marketers are adding cachet to their products Lange Hart, Cheryl Swanson | May 1, 2002
Article Using motivational research to shape a cardiac center's ad campaign Jennifer Hirt-Marchand | March 1, 2002
Article Web-based qualitative research with teens helps ad agency develop successful public service campaign Kristin Schwitzer, Dana Slaughter | May 1, 2009
Article Behavioral science techniques in medical marketing research Joel Goldberg | June 1, 2005
Article An online survey instrument gives American Express valuable insights for developing its advertising and marketing programs Joseph Rydholm | April 1, 2005
Article Seven insights from holistic campaign testing Frank Findley | April 1, 2008
Article Finding the hot buttons: a scientific approach to motivational research Betsy Goodnow | October 1, 1991
Article Psycho-socio-cultural Hispanic research Felipe Korzenny, Betty Korzenny | February 1, 1992
Article Motivational research Jerry Thomas | February 1, 1999
Article Projective technique aims to uncover consumer attitudes Doreen Mole | March 1, 1992
Article The Gestalt approach to advertising research Daniel Oromaner | March 1, 1992