Top Articles Related to Promotional Feature Benefit Analysis Research

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Article Chick-fil-A uses research to fine-tune its spring promotion David Robertson | June 1, 1991
Article By the Numbers: Behavioral science and the future of business Aaron Reid | June 1, 2012
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Article Meta-analysis reveals best practices for more effective marketing claims Paul Janssen, Gerard Loosschilder | December 1, 2012
Article Promotion pre-testing keeps Polident competitive Joseph Rydholm | March 1, 1989
Article Polaroid “checks out” the users of its professional films Quirk's Staff | November 1, 1989