Strategic chef, short-order kitchen: Staying strategic when everything is due Friday
Editor’s note: This is a presentation from the Quirk’s Event – Virtual Global that took place on November 4 – 6, 2026. Watch the full presentation by registering using the form below. For more information on the Quirk’s Events go to TheQuirksEvent.com.
As an insights leader, how are you supposed to protect the strategic work when results land at 9 a.m. and the meeting is at 4 p.m.?
Speed was supposed to free us up but instead it ate the thinking time. Run the test, send the results, move on. The job is quietly sliding from strategic partner to order-taker.
This session from Voxpopme is a conversation with passionate, experienced and forward-thinking researchers who work this problem every week.
We’ll talk about things like: using your thinking time to its best advantage; delivering the answer and the strategic direction in the same breath; and getting invited into the meetings where the strategy actually gets set.
We’ll close with hot takes. Bring your own!
Presenter:
Betsy Shaak, VP of Product, Voxpopme Betsy is a product professional who loves helping people get their jobs done with products that don’t suck. An experienced contributor learning the ins and outs of leadership roles, Betsy is the vice president of product at Voxpopme, working with an incredibly talented product team to champion Voxpopme’s product vision, strategy and execution, ensuring alignment with business goals and market needs. She serves as a critical link between the executive team, including the CEO, and the product development and design teams, driving product innovation and delivering value to customers. Outside of work, you can find her on her bike. |
