Herron Associates, Inc.

Still Independent. Still Hands-On. Since 1958.

Herron Associates is an independent, woman-owned market research firm specializing in recruiting, fieldwork and facility services for qualitative and quantitative research.

The Idea Center® in Indianapolis is built for research at scale, offering expansive central location testing (CLT) space and a 960-square-foot commercial test kitchen—both among the largest of their kind available to U.S. market research clients. Our versatile facility also features spacious focus group suites, comfortable client viewing rooms and flexible configurations for everything from intimate discussions to large-scale consumer, food and sensory research.

Great research starts with the right people. Our recruiting team is agile, resourceful and persistent. We go beyond traditional recruiting methods, roll up our sleeves and do the hard work to reach challenging audiences. We don't settle for the easiest respondents to find; we focus on finding the right ones.

From CLTs and taste tests to focus groups, IDIs, mock jury research and online studies, Herron pairs experienced recruiting with responsive project management and personalized support at every stage.

Big capabilities. Independent thinking. A hands-on team committed to making your next research project easier.