Ironwood Insights Group

Ironwood Insights Group, formerly known as Observation Baltimore, offers a full suite of qualitative capabilities with award-winning moderators and precise recruitment of consumers, physicians, health care professionals and business professionals for virtual and in-person market research studies nationwide.

Ironwood’s team of research experts brings decades of experience in delivering insightful and actionable findings. Our recruiting team adheres to their comprehensive, didactic market research fundamentals training and continuous education to find your target audience. Our recruitment practices are conducted utilizing current industry technology, supported telephone verification to confirm blinded recruiting criteria and ensure accuracy before participation.

Ironwood’s robust database is kept current with fresh respondents in perpetuity. Touchpoints include tracking, entering and updating of participation, monthly outreach via social media and participant-centered communications.

Ironwood Insights is Baltimore’s only dedicated focus group facility. Located just twenty minutes from BWI Airport with several nearby hotels, our Baltimore facility is in a great location for your next in-person focus group or CLT. Our facility is one exit off I-95, has free parking and is located along several public transit lines to ensure maximum accessibility for respondents and researchers alike. Ironwood Insights adapts their facilities, supporting both in-person research with closed-circuit viewing and virtual projects using emerging platforms, to meet your project’s unique needs.

From focus groups and in-depth interviews to CLTs and ethnographies, we handle every aspect of the research process, ensuring top-quality participants and rich insights to drive your business forward. Built on integrity, we are members of AMA, Insights Association and QRCA, and we uphold the highest ethical standards. Ironwood Insights’ staff are in compliance with NIH Human Research Protection and DoD PII and PHI Certifications.