Focus Latino
Austin, TX
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Company Description
We are a Hispanic research firm founded in 1996 specializing in qualitative research. Methodologies include in-person, telephone, online and mobile: focus groups, triads, dyads, IDIs, ethnographies (in-homes and shop-alongs) and quant/qual with dialers. Over the years we have evolved to include multicultural as well as quantitative research. Most projects in the areas of positioning and concept development, advertising and copy testing, attitude and usage, new products, packaging and segmentation studies. After 26 years in business, we have experience in almost all product and service categories. The partners – Beatriz, a psychologist, and Guy, a seasoned marketing, advertising and research professional – each have 40+ years of experience working in the U.S., Mexico, the Caribbean, Central and South America. Both are bilingual moderators in Spanish and English. Combined areas of expertise and option of female or male moderator enable us to better uncover consumer insights and provide value-adding actionable recommendations. We guarantee the quality of our work because the partners personally execute every project from beginning to end.
Year Established: 1996
Number of Employees: 5
Industries, Markets and Audiences Served
- Automotive
- | Beverage
- | Convenience Store
- | Cosmetics
- | Fast-Food Industry
- | Financial/Investment/Banks
- | Grocery/Supermarkets
- | Health Care (Healthcare)
- | Hispanic
- | Home Improvement/DIY
- | Household Products/Services
- | Insurance
- | Packaged Goods
- | Pharmaceutical Products
- | Retailing
- | Telecommunications
- | Utilities/Energy
Austin, TX 78746
United States
- Customer Contact(s):
-
Beatriz Noriega, Partner
Guy Antonioli, Partner
- 512-657-5129
- 512-656-9248
- Affiliations & Certifications
- Texas HUB