GOGO Insights and Results

Company Description

Uncover the rich information needed to really understand the consumer with our award-winning qualitative and quantitative services

For 25 years Gogo Insights has worked with numerous fortune 1,000 brands to uncover hidden gems in consumer thought and behavior.

Let us meet your objectives

Quality B2C and B2B quantitative market research is vital to running your business effectively and profitably. That's why every detail of our work is geared to meeting your objectives and ultimately providing a strong return on your investment.

Gogo’s quantitative market research far exceeds just 'data' collection. Clients need thoughtful analysis, strategic thinking and meaningful answers to the topics "keeping you awake at night."

Our passion is to deliver valuable insights, quality results and solution-driven market survey research on every client's market research engagement.

Advanced methods

Our quantitative market research uses advanced methods of evaluating products, topics and issues. This might include exploring: new concept ideas, new products, advertising, customer perspectives, competitor performance and much more.

Quantitative market research is conducted with relatively large sample sizes. A common statistically representative size is 300-350 interviews yielding a 95% confidence level, with 5-6% error range. Larger samples can be used (eg. 500-1,000) when higher confidence levels and lower error ranges are required.

GoGo Insights Inc. works closely with clients on development of both screening criteria to ensure the right respondents are interviewed and correctly designed surveys are used for the interviewing process.

A great deal of "richness" and understanding results from quantitative market research; our highly experienced interviewers are key to obtaining solid results that will guide client decision-making.

Quantitative market research experience

GoGo Insights has executed thousands of quantitative market research studies in a wide range of categories and industries. Our work spans a broad range of B2B (Business-to-business) and B2C (Business-to-consumer) assignments.