MDC Research

Company Description

MDC Research helps you make sound business decisions, ensuring you have the accurate and timely information you need for any project, product, service or campaign. Web or phone surveys, online panels, focus groups, ethnographic studies or other methodologies – MDC executes research domestically and internationally to both consumer and B2B audiences. By applying our collective knowledge and experience, MDC’s consulting teams design the best solution for your research challenge, providing you with practical information you can put to use right away. We’re supported by our 108-seat bilingual quantitative call center, MDC Research South, in Las Cruces, NM.

It’s all about connection, right? Our people-first approach means you’re getting information you can use from an audience you can trust. We thrive on finding the right people, asking the right questions, and discovering why people do what they do.

• We identify core gamers and connect with them to inform your new console release. 
• We have in-depth conversations with business decision-makers to help understand how your technology will be used in the enterprise space. 
• We segment key customers to help you market your new sustainability program.
• We engage with the survey takers. 
• We cut through the bots, the cheaters, the professional respondents, and we recognize the human beings at the other end of the connection. Because bots shouldn’t make your business decisions.

We’re here to help with those decisions, though. We’re by your side from initial planning through final execution, and we’ll guide you through our recommendations for what’s next.