Company Description

CRG Global Inc. — 34+ Years of Smarter, Faster, Stronger Market Research

For more than three decades, CRG Global has been redefining what market research can do. We combine expert talent, smart methodology and advanced technology to deliver insights that don't just inform — they move brands forward. Our network of Test America Studios operates state-of-the-art testing facilities in 14 high-traffic U.S. markets, including Los Angeles, New Jersey, Miami, Chicago and Dallas, giving clients unmatched access to real consumers in real environments, nationwide.

Research Expertise Built for Today's Pace

Modern brands need answers faster than ever, without sacrificing rigor. Our data collection capabilities reflect that reality: agile solutions powered by advanced mobile and in-person tools, spanning central location testing, home use testing, mobile research and hybrid qual/quant/online methodologies. Whatever the format, our teams design studies that meet consumers where they are.

Our Test Studios raise the bar for in-person research. Through our Test America division, we operate fully equipped facilities featuring test kitchens, fragrance sensory rooms, laundry labs and CLT group rooms — purpose-built for immersive product testing that captures authentic consumer reactions. Add to that our advanced technology stack, including mobile testing tools, eye-tracking equipment, qualitative IDI software and a fleet of 400+ tablets and laptops, and you have a research infrastructure built to handle complexity at scale.

Behind every project is a project management team that provides hands-on support and real-time field monitoring, ensuring studies stay on track from kickoff to completion. Our data processing and analysis capabilities carry that same precision through to the finish line — from data cleaning to visualization, our analysts transform raw numbers into insights clients can act on immediately. And because product testing research depends on getting the right products to the right people, our product procurement and distribution team manages nationwide sourcing and fulfillment through our own warehouse operation, eliminating the logistical headaches that slow other research partners down.

Quality underpins everything we do. Our proprietary Confidata QA (CQA) system delivers real-time data integrity and participant verification, giving clients confidence in every data point long before results reach their desk.

CRG's Edge: Predictive Intelligence and Cultural Foresight

What truly sets CRG apart is our approach to what comes next. Through our specialized division, CSS-PI, we've built a proprietary prediction market platform that reimagines how brands evaluate ideas, trends and innovation potential — moving research from measuring the present to forecasting the future.

At the core of CSS-PI is HUUNU, a gamified system that taps into the wisdom of crowds. Rather than simply asking participants what they think, HUUNU has them bet virtual currency on how others will respond — a mechanism that minimizes individual bias and delivers foresight with up to 90% accuracy. This approach powers two distinct applications: HUUNU Futures, which predicts the timing, trajectory and impact of emerging trends so brands can stay ahead of the curve, and HUUNU Foresight, which assesses early-stage concepts to optimize features, messaging and product lineups before launch.

CSS-PI goes beyond the numbers, too. Participants justify their predictions, surfacing rich qualitative context alongside validated quantitative data — a dual-layer approach that makes CSS-PI a genuinely powerful tool for innovation, brand strategy and go-to-market planning.

Complementing this predictive engine is the CSS Content Creator Community, a vetted network of more than 7.3 million creators across 100+ global markets. As trendsetters and cultural insiders, these creators participate in qualitative interviews, foresight surveys and co-creation sprints, helping brands identify white space, shape narratives and stay culturally relevant. By integrating insight from content creators, consumers, AI and predictive analytics, CRG delivers a true 360° view of the future — helping brands shift from reactive to proactive, from insight to foresight and from data to confident decision-making.

Your Research Partner, Committed to Excellence

Why choose CRG? Our senior market research consultants work as an extension of your team, fully invested in your success from project design through execution and delivery. We are an industry leader in quantitative research, with deep expertise in product testing, study design and insight generation — including complex projects like identifying niche consumer or B2B targets, managing in-home usage tests (IHUTs) and executing longitudinal studies with precision and efficiency.

Our robust U.S. online panel, with nearly 500,000 high-quality respondents recruited primarily through mall and gateway locations, delivers consistently high engagement, with response and participation rates for task-based studies that exceed industry standards. In qualitative research, we bring that same excellence to both in-person and online formats — from hard-to-reach recruitment and skilled focus group moderation to virtual platforms for seamless remote execution.

In today's fast-moving consumer landscape, CRG Global is more than a vendor — we're a strategic partner, equipping brands with the clarity, confidence and foresight needed to lead in innovation and outperform the competition.