Company Description

Track Opinion: Expert Network, Market Research and Strategic Insights Solutions

Track Opinion serves as the intelligence partner for global consultancies, investment firms and enterprise brands, bridging the gap between raw research and the strategic decisions that drive growth.

Founded in 2009, Track Opinion combines expert network solutions with full-service market research to help organizations make informed, high-impact decisions. We connect clients with vetted industry experts and deliver high-quality quantitative and qualitative research, providing the expertise, data and insights needed to address complex business challenges.

Whether you're evaluating an investment opportunity, conducting due diligence, assessing market potential, gathering competitive intelligence or refining a growth strategy, our team delivers the intelligence required to make confident decisions.

Headquartered in the U.S., with delivery capabilities across North America, Europe, APAC, LATAM, the Middle East and Africa, we combine global reach with local market expertise to deliver reliable, actionable and decision-ready insights.

Access the Experts Behind Critical Business Decisions

Track Opinion's expert network connects organizations with vetted industry professionals across Health care, Technology, BFSI, Manufacturing, Telecom, Retail and Consumer sectors.

We support consulting firms, private equity firms, venture capital firms, hedge funds and corporate strategy teams through expert interviews and knowledge-sharing engagements for due diligence, market assessments, competitive intelligence, product validation and strategic decision-making.

Research Solutions Designed for Complex Business Questions

We offer full-service quantitative, qualitative and health care research solutions tailored to client objectives.

Quantitative Solutions

• Brand Tracking and Health Studies
• Customer Experience and NPS Research
• Usage and Attitude Studies
• Concept and Product Testing
• Pricing Research
• Advertising Effectiveness Studies
• Market Assessment and Opportunity Research

Qualitative Solutions

• In-Depth Interviews (IDIs)
• Focus Group Discussions (FGDs)
• Online Communities
• Mobile Diary Studies
• Ethnographic Research
• Customer Immersion Programs
• In-Home Usage Tests (IHUTs)

 Health care Research

We engage physicians, health care professionals, patients and caregivers across therapeutic areas to support pharmaceutical, medical device, health care services and life sciences research.

Reach the Right Audience, anywhere in the World

Our proprietary panels and recruitment ecosystem provide access to over 6 million verified respondents globally.

• Health care Panel: 700,000+ physicians, health care professionals, patients and caregivers.
• B2B Panel: 785,000+ professionals including senior decision-makers and industry specialists.
• B2C Panel: 4.85+ million consumers across diverse demographics and lifestyle segments.

 From Recruitment to Reporting: End-to-End Research Operations

Track Opinion serves as a trusted research operations partner for agencies, consultancies and enterprise research teams through:

• Survey Programming and Hosting
• Fieldwork Management
• Data Processing, Analytics and Visualization
• Custom Tailored Reporting
• Research Operations Outsourcing (MRPO)

Technology That Powers Research Excellence

SCRIP8, our proprietary survey scripting and hosting platform, is designed to support complex research projects with speed, flexibility and precision. Built to handle advanced survey logic, multilingual studies and custom integrations, Scrip8 enables seamless deployment across devices, geographies and respondent groups.

By combining robust functionality with efficient project execution, SCRIP8 helps reduce turnaround times, improve data accuracy and deliver a superior respondent experience.

 Advanced Analytics That Drive Better Decisions

Our analytics team transforms data into actionable business intelligence through segmentation, MaxDiff, conjoint, TURF and driver analysis, as well as customer journey mapping and statistical modeling.

Why Partners Choose Track Opinion

• Integrated Intelligence: A seamless hybrid of expert networks and full-service research.
• Global Precision: Access to 6+ million verified respondents across global markets.
• Operational Excellence: Agile, scalable research execution from study design to insight delivery.
• Advanced Analytics: Transformation of raw data into strategic narrative.
• Quality at Scale: ISO 27001 certified and HIPAA compliant, anchored by AI-driven quality controls.