What is the 56th Annual TTRA International Conference?

The travel and tourism industry is undergoing a transformative shift—driven by innovation, disruption, and evolving traveler expectations. At the 56th Annual TTRA International Conference, we bring together industry leaders, academics, destination practitioners, and vendors to explore how research, education, and cross-sector strategy fuel smarter decision-making and strengthen communities. 

Join us in Greenville as we reimagine tourism’s role in a rapidly changing world and elevate the image and reputation of the travel and tourism industry. With dynamic dialogue and in-depth sessions, we’ll spotlight not only challenges and opportunities but also practical skills and career pathways for the next generation of tourism professionals. 

From policy and product development to destination strategy and professional growth—this is where ideas spark action—and where the future of tourism begins to take shape. 

Key themes

• Data and tech
• Workforce and talent
• Brand and strategy

To learn more and register, click here.