What is AudienceXScience 2026?

ARF’s annual AUDIENCExSCIENCE conference will showcase the most urgent challenges and recent breakthroughs in audience measurement. This year, we examine the rapidly changing intersection of AI, marketing, media and consumer insights. As AI shifts research workflows, alters measurement systems and changes consumer behavior, industry leaders will share new insights on how audience measurement is adapting to rapid change.

We’ll explore how AI-driven search is transforming discovery and trust, the latest evidence in attention science and modern frameworks for engaging diverse audiences with cultural sensitivity. Sessions will cover the most challenging video measurement questions across CTV, linear and streaming; examine the evolving role of legacy media in a fragmented ecosystem; and improve influencer strategies through better alignment of content, audience and outcomes. We’ll also showcase advanced, privacy-centric approaches to audience definition and targeting as AI transforms media, advertising workflows and risk management.

Bringing together the world’s leading researchers, practitioners and innovators, AUDIENCExSCIENCE offers insights, tools and evidence that will shape the future of marketing, media and measurement.

To learn more and register, click here.