What is the B2B Research Conference 2026?

Solving complex business challenges with smarter insight

Today’s business landscape is being shaped by economic uncertainty, technological disruption, changing customer expectations and far-reaching organizational transformation. For B2B research practitioners, this means clients’ questions are more complex, the timelines shorter and the stakes higher than ever. And in a world of complex, multi-layered business questions, a single methodology is rarely enough.

The MRS B2B Research Conference will tackle the specific and persistent demands of B2B research by showcasing methodological innovation, AI tools and new thinking that are raising the bar and delivering insight fit for today’s challenges.

It will reveal what B2B buyers really want from their partners, while supporting researchers with the practical realities of delivering high-quality insight. The event will explore how to maintain sample quality, engage hard-to-reach, niche B2B audiences, combine methodologies for broader and deeper understanding and meet the growing demands for faster, more scalable insight. It will also examine how researchers can demonstrate the rigor, credibility and commercial value of their work to stakeholders, and ensure insight is effectively activated across business decision-making.

Why should I attend the B2B Research Conference?

• Explore how AI is reshaping B2B research and helping solve some of the sector’s most persistent challenges
• Examine multimodal approaches to tackling complex and large scale B2B challenges
• Discover the growing role of behavioral science for understanding nuanced B2B decision-making and adoption
• Compare recruitment strategies for delivering quality samples to support high-impact executive decision-making
• Learn how to embed insight more directly into commercial and strategic decision-making
• Understand how to balance technology advancements with expert human judgement across the B2B research processes

Who should attend?

This conference is designed for client-side and agency-side insight professionals responsible for generating, analyzing and applying B2B insight to drive business decisions.

Ideal for senior insight, research and strategy professionals, including heads of insight, research directors, insight managers, customer insight leaders, business intelligence professionals, strategists and consultants from client organizations, agencies and specialist research and technology providers.

To learn more and to register, click here.