Ignite: B2B

What is Ignite: B2B?

B2B research often involves specific audiences, complex buying groups and decisions that unfold over time. We're interested in sessions on:

• Reaching and validating specialized professional audiences
• Designing research for buying committees and organizational hierarchies
• Combining qualitative and quantitative methods when sample sizes are limited
• Strengthening data integrity and assessing the uses and limits of synthetic data and AI
• Mapping changing buyer journeys, including the roles of social channels and thought leadership
• Building alignment across insights, marketing, sales, product, UX and CX teams
• Demonstrating how insights influenced a decision or created value when attribution is difficult

Where is Ignite: B2B?

Ignite: B2B will take place in New York City.

When is Ignite: B2B?

Ignite: B2B will take place on April 13, 2027.

For more information and to register, click here.