What is Ignite: CPG?

Topics include:

• Product and packaging research that led to a clear design or launch decision
• Taste testing, central location testing and in-home testing: choosing the right method for the question
• Understanding shopper behavior across stores, retail media and digital channels
• Evaluating pricing, value perceptions and changing consumer needs
• Using qualitative follow-up to uncover the reasons behind a result
• Improving research speed while protecting quality and depth
• Turning insights into action with product, sales, retail and marketing stakeholders

Where is Ignite: CPG?

Ignite: CPG will take place at Northern Kentucky University, Cincinnati, Ohio.

When is Ignite: CPG?

Ignite: CPG will take place on May 5, 2027.

For more information and to register, click here.