What is Ignite: Tech & Media?

How do brands understand audiences whose attention, habits, and expectations change so quickly? We're seeking case studies and methods relevant to technology, media, entertainment, and sports, including:

• Measuring audiences and engagement across platforms, formats and live experiences
• Understanding fandom, communities, creators, and the factors that build lasting loyalty
• Connecting content and advertising research to audience response and business outcomes
• Researching emerging technology and AI-enabled experiences through the lens of real user needs
• Improving research quality when audiences are fragmented, hard to reach or difficult to validate
• Using qualitative depth and cultural context to explain behavior that metrics alone cannot
• Helping content, product, marketing and commercial teams act on a shared understanding of the audience

When is Ignite: Tech & Media?

Ignite: Tech & Media will take place on March 4, 2027.

Where is Ignite: Tech & Media?

Ignite: Tech & Media will take place at California State University, Fullerton in Los Angeles, California. 

For more information and to register, click here.