What is the IIEX West 2026?

Join the insights and UX leaders shaping the future of research in tech, entertainment, and beyond.

Experience the energy, creativity, and collaboration that define the West Coast in a format designed for learning, connection, and inspiration.

Who should attend the CEO Summit? 

• Brand-side insights leaders seeking fresh strategies and peer exchange
• UX researchers and consumer insights professionals
• Agencies and technology partners

What you'll explore

Themes include:

• Integrating UX and market research to drive stronger business decisions
• Building insights functions that influence product, design, and marketing
• Scaling research operations with limited resources
• Applying new methodologies that match the pace of innovation
• Elevating the visibility and business impact of insights teams

Across industries, research and insights teams are adapting to new expectations — faster learning cycles, integrated data streams, and tighter connections to business outcomes. IIEX has become a proving ground for that evolution, led by companies blending UX, product, and consumer insights into one discipline.

When will the IIEX West be held in 2026?

The IIEX West will be held on October 27-28, 2026.

Where will the IIEX West be held in 2026?

The IIEX West will be held at Pier 27 in San Francisco, California.