What is MRSI’s 34th Annual Market Research Seminar? 

Themed ‘The Next Human’, MRSI’s Annual Market Research Seminar will witness research papers, experiments and provocations around 3 topics – the terrain, the compass and the instruments. MRSI is India’s flagship industry association that promotes, protects, improves and propagates market research in all its branches.

Currently in its 34th edition, the Annual Market Research Seminar continues to promote innovation in the field of research and insights. The Seminar invites synopses until July 7, 2026, 2:00 pm IST from across research suppliers and users. Submissions may be conceptual, empirical, experimental or speculative and may be polished case studies or honest accounts of work-in-progress. All submissions will be reviewed and further shortlisted by the Seminar Jury and presented to award 1 winning paper at the Seminar in Mumbai.

The  3 topics under "The Next Human" are:

1. The Terrain (People): The topic explores who is the next human, really? What does she want, what does she fear, what does she pretend not to want, what does she signal to which audience?
2. The Compass (Methodology): This topic explores the methods, frames and acts of judgement that let the researcher find true north in a landscape where the magnetic poles keep moving.
3. The Instruments (Technology and Innovation): The instruments look at the technologies and innovations that extend what the researcher can see, sense, predict and build. AI is the defining instrument of this decade, but it is not the only one.

Why participate?

• Showcase critical thinking and innovation.
• Position you/your team/your organization as the brightest in the ecosystem.
• Opportunity to network with the best research practitioners from India.

Synopses are welcome from across India and beyond.

For more details, visit: https://tinyurl.com/yc3vfe4d

For partnership opportunities, invitations and other queries, write to info@mrsi.co.in