What is the QRCA Annual Conference 2027?

The QRCA Annual Conference is where the qualitative community catches fire. We’re headed to Palm Springs – the legendary desert retreat where icons have gone for decades to reset, recharge and find their next big idea. In 2027, it’s where the brightest minds in qualitative research trade the "what’s next" for the "what’s possible" – all while soaking up the mid-century cool of a legendary desert retreat.

We’re known for world-class content, but we’re famous for our community. Whether you’re a legend in the field or a rising star, this is your space to sharpen your craft, recharge your professional spirit and find the kind of connection that only happens when quallies get together.

What's new this year?

• Outside Voices: We’re bringing in featured speakers from adjacent professions – including journalism, mentalism, sales and business development – to challenge your perspective and help you think differently about your work.
• Immersive Palm Springs Experiences: Take your learning beyond the boardroom with optional business workshops and cultural experiences that showcase the mid-century cool and unique inspiration of our desert oasis.

When will the QRCA Annual Conference be held?

The QRCA Annual Conference will be held on February 9-11, 2027 in Palm Springs.

To learn more and to register, click here.