Marketing Research and Insight Glossary

Definitions, common uses and explanations of 1,500+ key market research terms and phrases.

What is the Association for Survey Computing (ASC)?

Research Topics:
Data Analysis | Quantitative Research
Content Type:
Glossary
Share Print

Association for Survey Computing (ASC) Definition

The Association for Survey Computing is a U.K.-based organization with the mission improving knowledge of good practice in survey computing and to disseminating information on techniques and survey software.

The Association for Survey Computing, or ASC, promotes the understanding and advancement of survey research methods. What’s more, it bridges the gap between traditional survey methods and the latest in computing and virtual technologies. Missions of the organization include fostering the exchange of knowledge and enhancing the quality and effectiveness of the survey research field. Of particular interest is the intersection of data collection, statistical analysis and technology.

Who relies on the ASC?

Researchers, survey practitioners, statisticians, data analysts, social scientists and professionals from other fields are drawn to the association’s resources and knowledge. ASC acts as a hub for learning about the latest trends and techniques in survey methodology and technology.

Why should I care about the ASC?

ASC offers insights, tools and networking opportunities for anyone interested in computer-based research. It keeps its users updated on industry best practices, innovative technologies and emerging trends.