Research Topics:

Demographic Analysis | Demographic Profiles

Content Type:

Glossary

Current Population Survey (CPS) Definition

The survey conducted by the Census Bureau which monitors changes between the decennial censuses. Conducted monthly to 60,000 households.

The Current Population Survey, or CPS, is a monthly survey conducted by the U.S. Census Bureau for the U.S. Bureau of Labor Statistics. It gathers comprehensive labor force and demographic data from households. The survey provides insights on the employment and demographic characteristics of the American population. In marketing research, CPS data offers information about consumer behaviors, preferences and economic trends. The importance of the survey is its role as a reliable source of demographic and labor force information. Data segments audiences accurately, anticipates consumer demands and adapts to changing economic conditions. 

Who relies on the Current Population Survey (CPS)?

Market researchers, companies, advertisers and policymakers use CPS data to analyze consumer trends, target specific demographic segments and make decisions about product development, advertising strategies and market expansion.

Why should I care about the Current Population Survey (CPS)?

CPS identifies emerging market trends, documents consumer behaviors and guides marketing strategies to reach and engage target audiences. CPS data provides insights into the current economic and demographic landscape.