Research Topics:

Data Conversion | Data Crosstabulation | Data Entry

Content Type:

Glossary

Data Entry Definition

The process of classifying, sorting and ultimately inputting collected data into a computer database.

Data entry is the process of classifying, sorting and manual inputting data – survey responses, customer information and sales figures, for starters – collected during the research process into digital databases or software. The quality of data entry impacts integrity of the entire research process. Accurate and organized data entry ensures that the collected information is ready for analysis and decision-making purposes. To be sure, well-entered data allows businesses to discover growth opportunities, understand customer preferences and stay competitive in their industry.

Who relies on data entry?

Consistent, accurate and attentive data entry is vital to the success of researchers, analysts, marketing managers and executives. That’s because data is the basis of making informed decisions, tracking campaign performance, understanding customer behavior and identifying market trends.

Why should I care about data entry?

Proper and accurate data entry significantly validates marketing research results. Conversely, Inaccurate or inconsistent data entry can cause misleading conclusions, poor decision making and wasted resources.