What is discussion of technique?
- Content Type:
- Glossary
Discussion of Technique Definition
An article in Quirk's Marketing Research Review magazine in which research industry practitioners offer advice/insight on a wide range of research-related topics.
Discussion of technique is an analysis and exploration of the methodologies, approaches and tools used for making informed marketing research decisions. The process includes an examination of the methods in a study to understand their strengths, limitations and implications for the research findings and insights. This discussion enhances the transparency and credibility of marketing research. Through this process, researchers can justify their methodological choices and acknowledge any potential flaws in their approach, thus contributing to the overall advancement of marketing knowledge and the refinement of research methodologies.
Who relies on discussion of technique?
Marketing researchers, analysts, practitioners and decision makers use discussion of technique to evaluate the accuracy and reliability of research studies.
Why should I care about discussion of technique?
Discussion of technique adds to the quality and reliability of marketing research findings by identifying possible potential biases, limitations and areas of improvement in the research methods used.