What is a discussion question?
- Content Type:
- Glossary
Discussion Question Definition
A question which has no pre-listed answers and thus allows the respondent to answer in his/her own words. Also known as open-ended question.
A discussion question is an open-ended query seeking to elicit detailed responses from participants. These questions have no pre-listed answers and prompt respondents to answer in their own words. That is intended to provide researchers with in-depth insights, opinions and experiences. These detailed answers are intended to provide a richer understanding of the topic. Discussion questions typically uncover the "why" behind consumer actions because the answers provide context, uncover hidden motivations and reveal trends that quantitative data might overlook.
Who relies on discussion questions?
Researchers, marketing professionals and analysts heavily rely on discussion questions to dig up answers that go beyond the information collected through quantitative data. Many times, these answers provide a comprehensive view of consumer behavior, preferences and attitudes.
Why should I care about discussion questions?
Discussion questions uncover insights that quantitative data alone cannot capture. These findings are key to making informed decisions, developing targeted strategies and understanding consumer sentiment. What’s more, insights are valuable for creating effective marketing campaigns and products.