Research Topics:

Data Analysis

Content Type:

Glossary

Electronic Text Definition

Text that has been copied or digitized into an electronic medium.

Electronic text is text that has been copied or digitized into an electronic medium like word-processing documents and graphic files. Text in marketing research refers to any written, digital or textual information that can be studied and processed using technological tools. Sources of text include social media posts, online reviews, surveys, e-mails and other digital content. Researchers seek insights from text to dig deeper into the thoughts and opinions of consumers. Traditional data collection practices may not capture this source of nuanced feelings. By harnessing the power of text, researchers and businesses can spot emerging trends early, address customer concerns quickly and personalize marketing strategies for improved customer engagement.

Who relies on electronic text?

Marketing and business professionals use data and findings from text to get a stronger grasp on consumer opinions, sentiment, trends and preferences By studying and processing text, businesses can refine marketing strategies and enhance their products or services.

Why should I care about electronic text?

Studying text through electronic means uncovers insights, customer perceptions, needs and behaviors. These findings can help business and marketing professionals to create more impactful marketing efforts, identify areas for improvement in product development and customer engagement and stay competitive in a marketplace where consumer opinions are readily available online.