Research Topics:

Ethnic Interviewing | Ethnic Research | Ethnic Research Consultation

Content Type:

Glossary

Ethnic Research Providers Definition

Firms that specialize in researching specific groups set apart from others because of race, language, national origin, geography or skin color. May also include firms that are owned by an ethnic minority.

Ethnic research providers specialized research in gathering insights and data related to specific groups set apart from others because of race, language, national origin, geography or skin color. This includes firms owned by an ethnic minority. In the case of marketing research, that means these providers seek to understand the preferences, behaviors, attitudes and needs of ethnic communities. Insights can be used by businesses to better serve other underserved markets. These providers help foster cultural sensitivity and relevance in marketing research by avoiding stereotypes and misconceptions while promoting inclusivity in their insights. This not only helps society, but it boosts profitability and brand image.

Who relies on ethnic research providers?

Companies seeking to build positive relationships with diverse customers –  for instance, those dealing in consumer goods, entertainment and health care – hire ethnic research providers to collect nuanced insights to influence marketing campaigns and reimagining products and services for diverse markets.

Why should I care about ethnic research providers?

Ethnic research providers uncover insights and findings that can help businesses steer clear of cultural missteps, as well to improve customer engagement and reach underserved markets among the diverse populations. Because diverse markets are growing, providers are sought to empower businesses to build authentic connections and develop products, services and strategies that resonate with diverse audiences.