What is Greenbook®?
- Content Type:
- Glossary
Greenbook® Definition
A Directory of research firms and a directory of focus group facilities published by the New York chapter of the American Marketing Association.
Greenbook® is an online directory of market research companies and suppliers, as well as focus group facilities. The New York chapter of the American Marketing Association compiles and publishes the dictionary. It serves as a comprehensive resource for the marketing research industry and provides such information as research services and methodologies. What’s more, it bridges the gap between researchers and businesses and promotes transparency and accessibility in marketing research.
Who relies on the Greenbook®?
Among the reasons that marketing professionals, researchers, analysts and businesses use the Greenbook® is to seek out suitable research partners, facilities and services for research projects.
Why should I care about the Greenbook®?
The Greenbook® is a multifunctional platform for entities involved in marketing research to discover and connect with research companies and resources. The directory can help marketing professionals and businesses save time and effort in finding partners.