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Glossary

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Household Definition

All persons who occupy a housing unit.

A household refers to a group of individuals who live together under the same roof and share common living arrangements, typically including family members. Information from households provides insights into such topics as shared decision making, consumption trends and the interplay of relationships within a family unit. All of these impact buying choices.

Who relies on households?

Companies, businesses and marketing professionals rely on household data to understand consumer behavior, preferences and purchasing patterns within a specific living or housing  unit.

Why should I care about households?

Understanding household dynamics can help business, marketing and product development professionals tailor strategies to specific consumer groups and their needs.