What is a Marketing Research Sales Manager?
- Content Type:
- Glossary
Marketing Research Sales Manager Definition
The person at a research company whose primary responsibility or majority of time involves generating sales and managing client service and business development. The person must have general marketing knowledge as well a general understanding of marketing research.
Marketing research sales managers are professionals responsible for selling market research services and solutions to clients. They manage client relationships, identify potential business opportunities and work with clients to understand their research needs and propose tailored solutions.
Who relies on marketing research sales managers in market research?
Market research firms, data analytics companies and corporate insights teams rely on marketing research sales managers to generate business, build client relationships and drive revenue growth by bringing in new projects and retaining clients through effective service and support.
What are key aspects of being a marketing research sales manager?
Key aspects include:
- Client relationship management: Building and maintaining strong relationships with clients.
- Business development: Identifying and pursuing new business opportunities in the market research sector.
- Market knowledge: Understanding market research methods, industry trends and client needs.
- Consultative selling: Providing strategic advice and solutions tailored to client needs.
- Goal-oriented: Meeting sales targets and revenue objectives for the organization.
Why are marketing research sales managers important in market research?
Marketing research sales managers are important because they bridge the gap between research services and clients, ensuring that companies understand and meet client needs. Their ability to identify client requirements and provide suitable solutions drives business growth and helps market research firms build strong, lasting client relationships.
How do market researchers use marketing research sales managers?
Market researchers work with sales managers to understand client requirements, coordinate project scopes and ensure that proposed research solutions align with client goals. Sales managers help bring projects into the organization, allowing research teams to deliver insights that support clients’ strategic decisions.