Marketing Research and Insight Glossary

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What is the Professional Marketing Research Society (PMRS)?

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Professional Marketing Research Society (PMRS) Definition

Dissolved in 2004. Now part of the Marketing Research and Intelligence Association (MRIA).

The Professional Marketing Research Society (PMRS), now part of the Marketing Research and Intelligence Association (MRIA) in Canada, was a professional organization dedicated to supporting, certifying and promoting ethical standards and excellence within the marketing research industry.

What are key membership benefits of the Professional Marketing Research Society (PMRS)?

  • Professional certification and designations (e.g., Certified Marketing Research Professional).
  • Access to training, webinars and educational resources.
  • Networking opportunities with research professionals.
  • Industry news, publications and standards updates.
  • Ethical guidelines and best practices for conducting research.

Why is the Professional Marketing Research Society (PMRS) important in market research?

The PMRS helped establish trust and credibility for marketing researchers by upholding rigorous standards and supporting continual learning. PMRS also served as a unifying body that advanced professionalism in the Canadian research community.

Who relies on the Professional Marketing Research Society (PMRS) in the marketing research and insights industry?

  • Market research professionals seeking certification.
  • Agencies and firms promoting professional standards.
  • Clients evaluating research partners.
  • Educators and students in research programs.
  • Policymakers referencing ethical guidelines.

How do market researchers use the Professional Marketing Research Society (PMRS)?

Market researchers used the PMRS as a resource for professional development, certification and ethical guidance. Membership signaled credibility to clients and employers, while the society’s training programs kept professionals informed on evolving methodologies and technologies. Researchers also accessed a range of tools and forums through PMRS to connect with peers, stay current on industry trends and uphold the ethical standards essential to building public trust in the research process. Although PMRS merged into the MRIA, its legacy continues to shape the professionalism of Canadian research today.