What is "Projectability"?
- Content Type:
- Glossary
Projectability Definition
The capability of research results to be extrapolated to the larger universe, on the assumption that the sample is representative of the total.
Definitions, common uses and explanations of 1,500+ key market research terms and phrases.
The capability of research results to be extrapolated to the larger universe, on the assumption that the sample is representative of the total.