Marketing Research and Insight Glossary

Definitions, common uses and explanations of 1,500+ key market research terms and phrases.

What is the Puget Sound Research Forum (PSRF)?

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Puget Sound Research Forum (PSRF) Definition

The purpose of PSRF is to provide the means for professionals in the research community to enhance their professional skills, to meet and exchange ideas and information, to develop contacts, to lean about the skills and jobs of the members and to represent the research community.

The Puget Sound Research Forum (PSRF) is a nonprofit professional organization based in the Pacific Northwest that brings together market researchers, analysts and insights professionals. It offers a local forum for education, networking and the exchange of ideas related to marketing research, data analytics and business intelligence.

What are the key characteristics of the Puget Sound Research Forum (PSRF)?

  • Regional focus on the Puget Sound area.
  • Hosts speaker events, panels and networking functions.
  • Connects professionals from client-side, supplier-side and academia.
  • Promotes best practices in research and insights.
  • Nonprofit and volunteer-led organization.

Why is the Puget Sound Research Forum (PSRF) important in market research?

PSRF plays a vital role in building a regional research community. It fosters ongoing learning and collaboration, allowing researchers to stay informed on trends, methodologies and innovations. It also provides a platform for junior and senior professionals alike to connect and grow their careers.

Who relies on the Puget Sound Research Forum (PSRF) in marketing research?

  • Market research professionals in the Pacific Northwest.
  • Corporate insights teams.
  • Academic researchers and students.
  • Research suppliers and consultants.
  • Organizations seeking local research talent.

How do market researchers use the Puget Sound Research Forum (PSRF)?

Market researchers engage with the Puget Sound Research Forum to stay connected with peers and up to date on industry developments. Through events and seminars, they gain exposure to case studies, new tools and emerging trends in data and analytics. PSRF also provides opportunities for mentoring, collaboration and showcasing local research work. Whether presenting findings, attending workshop, or networking over coffee, researchers use PSRF to strengthen their practice and grow their professional footprint within the Pacific Northwest.